Hello I’m

Leadesigned!

TM

Available for project

15-26

Email:

phuawaiwai021108imp@gmail.com

Hero Image

Most landing pages look good and convert like a brochure. I design pages that capture leads and turn clicks into customers — for startups and founders who can't afford to waste the traffic they're paying for.

Book a Free Call

Book a Free Call

Book a Free Call

Book a Free Call

About

A closer look at the way I think, design, and collaborate — from first idea to finished digital experience.

Creative workspace with drawing tools

Hey, I am Phua!

I build pages that feel clear, personal, and easy to act on.

Most pages fail when they hide the real reason someone should care. I like to get close to the problem, understand what might stop a visitor from taking the next step, then shape the page around that. You work directly with me from the first call to launch, so the thinking stays sharp and the process stays personal.

01 / One-on-one collaboration from first call to launch

02 / Clear decisions, honest feedback, and no agency handoffs

03 / A finished page you own and can update yourself

Projects

A few pages I've rebuilt around one question: what's stopping this visitor from acting?

Category: Local Restaurant

Hearth & Honey Cafe

2026

A warm, inviting landing page for a neighborhood café. Built to draw locals in with made-from-scratch comfort food and freshly roasted coffee.

What I Do

Services

Design support that feels thoughtful, focused, and built around your goals. Whether you're starting fresh or refining something live — I’ll meet you where you are and help move it forward.

Conversion Teardown

A recorded walkthrough of your current landing page: what's costing you sign-ups and the highest-leverage fixes, in priority order. Free as a first step, or a paid deep-dive audit if you want the full written breakdown without a rebuild.

Best when: you have traffic but suspect the page is the bottleneck.

Book a Free Call

Book a Free Call

AI Lead Capture & Response

Most leads go cold because no one answers fast enough. I set up an AI-powered capture and response layer on your page that qualifies each new lead and replies instantly — booking the call or starting the conversation while their intent is still hot, day or night. The page brings them in; this makes sure none slip through the gap before you follow up.

Best when: you're generating leads but losing them to slow follow-up.

Start Your Project

Start Your Project

Service Image

Landing Page Build

A landing page designed around your offer and your visitor's decision — conversion-first structure, fast load, fully responsive, built in your own account so you can manage it yourself. From strategy and copy direction through to live page.

Best when: you're launching, repositioning, or your current page isn't pulling its weight.

Start Your Project

Start Your Project

Care plan

Once it's live, a monthly retainer keeps it improving: edits, new sections, A/B tests, and performance monitoring. Optional, never required — you can edit the page yourself any time. Best when: the page is core to your growth and you want it improving every month, not frozen at launch.

Start Your Project

Start Your Project

Conversion Teardown

A recorded walkthrough of your current landing page: what's costing you sign-ups and the highest-leverage fixes, in priority order. Free as a first step, or a paid deep-dive audit if you want the full written breakdown without a rebuild.

Best when: you have traffic but suspect the page is the bottleneck.

Book a Free Call

Book a Free Call

AI Lead Capture & Response

Most leads go cold because no one answers fast enough. I set up an AI-powered capture and response layer on your page that qualifies each new lead and replies instantly — booking the call or starting the conversation while their intent is still hot, day or night. The page brings them in; this makes sure none slip through the gap before you follow up.

Best when: you're generating leads but losing them to slow follow-up.

Service Image

Landing Page Build

A landing page designed around your offer and your visitor's decision — conversion-first structure, fast load, fully responsive, built in your own account so you can manage it yourself. From strategy and copy direction through to live page.

Best when: you're launching, repositioning, or your current page isn't pulling its weight.

Care plan

Once it's live, a monthly retainer keeps it improving: edits, new sections, A/B tests, and performance monitoring. Optional, never required — you can edit the page yourself any time. Best when: the page is core to your growth and you want it improving every month, not frozen at launch.

Conversion Teardown

A recorded walkthrough of your current landing page: what's costing you sign-ups and the highest-leverage fixes, in priority order. Free as a first step, or a paid deep-dive audit if you want the full written breakdown without a rebuild.

Best when: you have traffic but suspect the page is the bottleneck.

Book a Free Call

Book a Free Call

AI Lead Capture & Response

Most leads go cold because no one answers fast enough. I set up an AI-powered capture and response layer on your page that qualifies each new lead and replies instantly — booking the call or starting the conversation while their intent is still hot, day or night. The page brings them in; this makes sure none slip through the gap before you follow up.

Best when: you're generating leads but losing them to slow follow-up.

Start Your Project

Start Your Project

Service Image

Landing Page Build

A landing page designed around your offer and your visitor's decision — conversion-first structure, fast load, fully responsive, built in your own account so you can manage it yourself. From strategy and copy direction through to live page.

Best when: you're launching, repositioning, or your current page isn't pulling its weight.

Start Your Project

Start Your Project

Care plan

Once it's live, a monthly retainer keeps it improving: edits, new sections, A/B tests, and performance monitoring. Optional, never required — you can edit the page yourself any time. Best when: the page is core to your growth and you want it improving every month, not frozen at launch.

Start Your Project

Start Your Project

Pricing & Offer

Pricing

Every build is quoted to your offer and scope — no fixed packages, no hourly billing. Care Plans are monthly and usually range from USD $350–$1,200+/mo, depending on how much support, follow-up, reporting, and AI lead response you want included. For exact details, contact me.

The Conversion Build

A landing page built to turn the traffic you’re already paying for into customers — designed around your offer, live in 1–2 weeks, and yours to keep.

What's include

Free conversion teardown first — see exactly how I think before you pay

Custom conversion-first page built around your offer and visitor’s decision

Copy direction for the sections that move the needle: hero, CTAs, and flow

Approve the finished design before you pay the balance

One build at a time — currently booking August 2026

Most builds fall between $1,500 and $5,000. Exact quote on the call.

$1,500+

Get your free teardown

Get your free teardown

The Conversion Build

A landing page built to turn the traffic you’re already paying for into customers — designed around your offer, live in 1–2 weeks, and yours to keep.

What's include

Free conversion teardown first — see exactly how I think before you pay

Custom conversion-first page built around your offer and visitor’s decision

Copy direction for the sections that move the needle: hero, CTAs, and flow

Approve the finished design before you pay the balance

One build at a time — currently booking August 2026

Most builds fall between $1,500 and $5,000. Exact quote on the call.

$1,500+

Get your free teardown

Get your free teardown

Keep It Converting

The build gets you a page that converts. The Care Plan keeps it maintained, improved, and connected to a lead follow-up system so enquiries do not go cold after launch.

What's include

Ongoing website edits, new sections, and monthly improvements

Performance monitoring and monthly reporting

Lead capture forms, pipeline, and follow-up automations

AI lead response & missed-call text-back available

Review request system and monthly optimisation

Care Plans usually range from USD $350–$1,200+/mo after the free first month. Exact scope depends on the support, automations, and AI lead response system you need. Contact me for details.

$350+

Get your free teardown

Get your free teardown

Keep It Converting

The build gets you a page that converts. The Care Plan keeps it maintained, improved, and connected to a lead follow-up system so enquiries do not go cold after launch.

What's include

Ongoing website edits, new sections, and monthly improvements

Performance monitoring and monthly reporting

Lead capture forms, pipeline, and follow-up automations

AI lead response & missed-call text-back available

Review request system and monthly optimisation

Care Plans usually range from USD $350–$1,200+/mo after the free first month. Exact scope depends on the support, automations, and AI lead response system you need. Contact me for details.

$350+

Get your free teardown

Get your free teardown

Keep It Converting

The build gets you a page that converts. The Care Plan keeps it maintained, improved, and connected to a lead follow-up system so enquiries do not go cold after launch.

What's include

Ongoing website edits, new sections, and monthly improvements

Performance monitoring and monthly reporting

Lead capture forms, pipeline, and follow-up automations

AI lead response & missed-call text-back available

Review request system and monthly optimisation

Care Plans usually range from USD $350–$1,200+/mo after the free first month. Exact scope depends on the support, automations, and AI lead response system you need. Contact me for details.

$350+

Get your free teardown

Get your free teardown

The guarantee

You approve the finished design before you pay the balance. A 50% deposit holds your spot, I build, and you only pay the rest once you are happy with it. If the new page is not a clear step up from what you have now, you do not pay the balance — we part as friends.

Quick Questions

Answers

No complicated jargon here — just honest answers to common questions about how I work, what I offer, and what to expect.

FAQ Image

Do you design it, or build the live site too?

Both. I design and build the whole thing — strategy, structure, copy direction, and the finished, live page. You get a real working site, not a static mockup you then have to get built somewhere else.

Do I need a monthly subscription to keep it live?

What if I just need fixes, not a full rebuild?

What does a project usually cost?

How long does a project take?

Can I edit the page myself afterwards?

Do you write the copy?

How do we start?

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