Can you help with my roofing problem?
The design decision: Put the service choices and route to a quote close to the top.
Someone dealing with a leak can find the relevant next step quickly.
← All work
Roofing company · Concept, not a real business
Tallpine.
Warm and light. Opens with a before-and-after you can slide, then a 60-second quote form.
The customer’s decisionDesigned around
Designed around
the questions that matter.
This is design reasoning for a concept project, not a claim of measured client results.
Why would I trust this roofer?
The design decision: Place project examples and the explanation of the quoting process beside the contact route.
The design shows where a real roofing business would substantiate its claims. This concept’s sample proof is fictional.
Will getting a quote be difficult?
The design decision: Use a short quote form and make phone contact easy to find.
The homeowner has a clear choice of how to start, and the business gets enough context to respond.
Concept business
Tallpine is a made-up family roofing company. It repairs and replaces roofs, handles storm damage, and gives a written quote before any work starts.
- Industry
- Roofing, home services
- Status
- Concept, not a client
- Services
- Design, copywriting, front-end build
Objective
A homeowner with a leaking roof is worried and comparing a few roofers. The page had to earn trust quickly, show what a finished roof looks like, and get a quote request started in about a minute.
Designed to get the quote request.
TypefaceRegularMediumSemibold
Onest
Colors
- Cream
#f4efe9 - Sand
#ece5dd - Ink
#26190f - Orange
#c85a17
Selected pages
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